On a cloudy August day during the run-up to the 138th US Open, Pro:Direct Tennis received an invite to ASICS’ flagship store on New York’s 5th Avenue to an event.
Given that the brand’s greatest tennis asset is now the inimitable Serb, Novak Djokovic, the likelihood that the ‘special guest’ was going to be him was high. At least, owing to our heightened sense of anticipation, that’s what we’d convinced ourselves.
Find out what went down below.