NOVAK IN NYC

On a cloudy August day during the run-up to the 138th US Open, Pro:Direct Tennis received an invite to ASICS’ flagship store on New York’s 5th Avenue to an event.

Given that the brand’s greatest tennis asset is now the inimitable Serb, Novak Djokovic, the likelihood that the ‘special guest’ was going to be him was high. At least, owing to our heightened sense of anticipation, that’s what we’d convinced ourselves.

Find out what went down below.

As well as commenting on how proud he is to be part of the ASICS family, Novak talked about the development process that included multiple trips by the ASICS research and development team to his home where he trains to ensure the GEL-Resolution Novak is to his exact specifications.