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Better Never Stops: Exclusive interview with Andy Murray

Anyone who’s followed the career of Andy Murray knows that when he does something, he does it right. It’s 100 percent, or not at all. His first signature clothing line, then, was always going to be something a bit special.

Designed in partnership with premium sportswear specialists Castore, the AMC collection embodies the resurgent Scot’s desire for continual self-improvement, boasting everything from jackets and polos to shorts and pants, each piece constructed to optimise training and matchday performance in line with Castore’s “Better Never Stops” ethos.

It’s not all about stat-chasing efficiency though. As we found out in an exclusive chat with Murray, style and comfort are important too, hence the use of Italian fabric and sleek, minimalist branding. Be clear: the AMC range is the best of the best. Britain’s greatest ever player working alongside one of its fastest-growing labels to produce the absolute pinnacle of sporting apparel – it doesn’t get any better than that.

Explore The Collection

Interview

How did you hear about Castore? What made you want to get involved with the brand?

I had been a fan of theirs for a while and had been following their progress from their early days. I had also met Tom and Phil [Beahon, brothers and Castore’s founders] a few times, and they both really impressed me. They both come from strong sporting backgrounds and so really understand what “Better Never Stops” means. The fact they apply this approach to all of their clothing lines, always looking for areas to improve, and their strong work ethic, made me keen to partner with them.

I knew my next kit deal would probably be my last one as a playing professional, and I wanted to make sure I partnered with a company that produces the very best quality products for elite athletes. Technically the product is very good and I also think the style is better than anything else out there. I had been testing kit from other suppliers, and nothing really came close to Castore for me.

How good does it feel to be back playing tennis?

It feels great to be back playing, but most of all it’s just great to be pain free. When I initially had the surgery, I didn’t have any guarantees that I’d be able to play tennis professionally again, so to be back on the doubles court at the moment, with a view to progress back towards singles, is an amazing feeling.

Are you looking forward to making a return to singles action?

Definitely, it’s been such a long time since I played any singles tennis competitively without any pain in my hip, I’m excited to get out there and see how I get on.

It’s the Olympics in 2020. Is making it to Japan a target for you?

Providing my recovery continues to move in the right direction, the Olympics would definitely be a target. I always enjoy being a part of the Olympic atmosphere and have loved representing Team GB in the past, so to have the opportunity to compete again on the Olympic stage would be incredible.

How does it feel wearing AMC compared to other brands?

I am really looking forward to wearing AMC. To have my own tennis line is something I’ve wanted to do for a long time, and now just felt like the right time to do it. I’m really pleased with how the design of the kit looks and the logo and think I will have a sense of pride stepping out on court for the first time wearing it. Technically the kit is good to play in – I’ve been testing it in training and it is lightweight and dries quickly and it’s going to work very well for me in matches, where I don’t want any distractions from my clothing. I’ve had good partnerships with my kit suppliers in the past, but having my own co-branded line with a business I’ve invested in will certainly be a different experience for me.

What separates AMC from other tennis brands?

Other tennis brands have followed a fairly traditional path and I don’t feel there has been much innovation in recent years either in design or technology. The AMC range is very strong design wise – I’ve been keen to create a range that people would wear off court like they did in the 70s and 80s with tennis clothing and think this has that potential. In particular, I think AMC’s ethical and sustainable production sets it apart from other tennis clothing and that’s something that is personally very important to me. Also we plan to donate a percentage of AMC’s profits to helping drive grassroots tennis in the UK. We’ll be releasing more details on this in the near future, but it’s something that I am passionate about and something that other tennis clothing brands are not doing.

AMC Stadium Jacket

With a woven soft shell interior for a superior feel, the Andy Murray Castore Stadium Jacket boasts a premium construction to match its sleek, minimalist aesthetic.

AMC Polo Shirt

Featuring a classic polo collar reminiscent of 1980s on-court style, the Andy Murray Castore Polo Shirt combines the fine traditions of the game with modern fabric technologies.

AMC Training Shorts

Make practice perfect in Andy Murray Castore Training Shorts, featuring extra-deep pockets so you can stack balls and keep playing without interruption.

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