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FABRIC OF THE GAME

Something big happened while we were out in New York at the 2018 US Open. It involved a well-respected brand with a long-standing heritage in the game that, save for the last couple of seasons, had spent a number of years in the pro tennis wilderness.

Two months previous we’d received a special invite from Dunlop to an evening launch event in Times Square, although we were kept entirely in the dark as to what was going to be ‘launched’.

By the time one of Dunlop’s Japanese representatives had read from the second paragraph of his notes, it was breaking news. Just like that Wilson’s long-term tenure as the official tournament ball of the Australian Open was over.

It’s a huge statement of intent for the brand, which is back in the game as a major player with a pro portfolio to match that includes Kevin Anderson who endorses the Dunlop CX 2.0 Tour, and Heather Watson. The five-year deal with the Australian Tennis Federation will begin in 2019 and provide for and support all levels of Australian tennis from grassroots up.

Dunlop is officially in the house.


Breaking News

Breaking News

Dunlop Official New Ball Supplier of the Australian Open

Head of tennis for SRI Kiyoshi Ikawa: “The new partnership with the Australian Open and Tennis Australia represents a landmark moment for Dunlop. Partnering with a Grand Slam gives us an opportunity to reach new audiences and reaffirms the dedication we have to producing tennis products of the highest standards.”

The official Dunlop Australian Open ball uses the finest natural rubber, combined with Dunlop’s secret recipe of components and premium woven cloth, to create an ultra-consistent ball for high performance play.

Dunlop has been producing tennis balls since 1924 and have maintained their position as one of the leading ball manufacturers in the game ever since. The new Australian Open ball will strengthen their premium tennis ball range, which is led from the front by the renowned Dunlop Fort.

Dunlup Launch Event

Dunlop Launch Event

New York City | US Open 2018

We also managed to catch up with a few of Dunlop’s pros at the event including Jamie Murray, Heather Watson, Zarina Dyas, Naomi Broady and Taylor Townsend. Watch our video below to find out what Dunlop is like to have as a sponsor and how the pros feel about their Dunlop Srixon rackets.

Dunlop Srixon’s current racket range utilises Sonic Core Technology, which is a premium silicone-based EVA material placed at key areas of the frame that allows you to play with more power and comfort. Its high elasticity and rebound properties make it easier for you to return the ball with more power and less vibration.

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