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NIKECOURT LONDON COLLECTION

Nike’s storied champions have defined the last 15 years of the game – an era that is without doubt the most successful of all time. We’re talking about the likes of Roger and Rafael, and Serena and Maria Sharapova.

But their dominance is not infinite, and waiting to storm Centre Court is a generation of players bursting with attitude, ready to write their own chapter in the history books. This isn’t the next generation, though. This is the NOW GENERATION. Players like Nick Kyrgios, Grigor Dimitrov, Sloane Stephens, and Madison Keys. This is the changing of the guard.Rafael Nadal has been known as the “King of Clay” for so long now that it rolls off the tongue without a second thought. Fourteen years of near-complete dominance will do that – there are so many stats about his frankly stupendous level of success at Roland-Garros that it’s difficult to choose one to demonstrate just how total his mastery of the surface has been.

Featuring deconstructed, proportionally distorted, non-conforming pieces with a rebellious homage to aristocracy, Nike’s 2019 Wimbledon Collection embodies this Now Generation, which is defined by a fearless attitude and defiance that’s always ready to steal the show at every opportunity.

Pushing the boundaries further, Nike’s key tennis shoes feature beautiful royal pearl swoosh treatments and outside the lines and hand-sketched swooshes with non-conforming graphic patches on the heel.


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